Illustration of a smiling camel face with its tongue hanging out.

About Accessible Social

Accessible Social is a free resource hub for digital marketers, communication professionals, content creators, everyday social media users, and anyone who wants to learn how to make their content inclusive and accessible for people with disabilities.

The site was created to fill a noticeable gap in the marketing and advertising industry. It aims to centralize information, resources, and best practices for creating accessible social media content. Accessible Social is a living website that will keep growing and evolving as technology and social media continues to do the same.

While Accessible Social mostly focuses on social media, much of the information the website shares is also applicable to other forms of digital communication like blogs, emails, and webpages.

And yes, Accessible Social's mascot is a camel in honor of #CamelCase. Their name is Carl after Carl Linnaeus, the zoologist who gave dromedary camels their binomial name. They also answer to Carla.

Headshot of Alexa. She has dark hair pulled into a top knot, high cheekbones, pale green eyes, and lips painted red.

About the Director

Hello, I'm Alexa Heinrich, a social media strategist and the Director of Accessible Social. I literally wrote the book on accessible best practices for social media. My introduction to accessibility for social media happened entirely by accident.

One of my numerous responsibilities at a previous job in Chicago was managing the web sliders for my organization’s homepage. One day, the digital strategist on my team asked me if I was adding alt text to the sliders—I had no idea what she was talking about. After that, I started doing more research into what accessibility meant for digital platforms, specifically social media.

It was admittedly a struggle. Most of the accessibility information online focuses on websites and digital communications that have been around much longer than social media. I was basically hopping all over the internet, trying to piece together information from individual resources and articles that would help me as a social media strategist. It was a gap that needed to be filled as much as possible.

I did my best to add as much information as possible about accessible social media practices to my personal website and developed numerous resources for my marketing peers like a best practices checklist, a Facebook group, and a newsletter. Eventually, I decided that all of these things needed one place to live that was more separated from my personal online presence.

And so, Accessible Social was created. My hope is that anyone who visits the site will feel empowered and prepared to create inclusive digital content that everyone can access and enjoy.

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