Copy and Formatting

Writing quality copy may feel simple in comparison to creating engaging visuals for social media, but there's actually a lot you can do (and avoid) to craft written content that's accessible and captivating. Emoji, spacing, hashtags, and words all impact inclusive copywriting.

Ableism and Language

Learn about how ableist language can impact content and the people who engage with it, and see examples of common ableist words and phrases.

ASCII Art

Learn about how the misuse of letters, numbers, punctuation, and other characters can affect the online experience of screen reader users.

Alternative Characters

Learn about why using characters and fonts from external websites is detrimental to the accessibility of digital content.

Emoji

Learn about how emoji are interpreted by assistive devices and tips for using them in a way that keeps content clear and accessible.

Formatting

Learn about why things like tabs, spaces, hard returns, and even capital letters can impact digital content negatively when misused.

Hashtags

Learn about proper formatting for compound hashtags and how it can not only impact accessibility, but a brand's reputation as well.

Links and Hypertext

Learn about the importance of descriptive linking and the proper etiquette to follow when designating how a link will open.

Plain Language

Learn about why writing in plain language is important and pick up so easy tips to follow to get better at writing in plain language.