Copy and Formatting

Writing quality copy may feel simple in comparison to creating engaging visual assets for social media, but there's actually a lot you can do (and avoid) to craft written content that's accessible and captivating. Emoji, spacing, hashtags, and words all impact inclusive copywriting.

Learn about how ableist language can impact content and the people who engage with it, and see examples of common ableist words and phrases.
Learn about how the misuse of letters, numbers, punctuation, and other characters can affect the online experience of screen reader users.
Learn about why using characters and fonts from external websites is detrimental to the accessibility of digital content.
Learn about how emoji are interpreted by assistive devices and tips for using them in a way that keeps content clear and accessible.
Learn about why things like tabs, spaces, hard returns, and even capital letters can impact digital content negatively when misused.
Learn about proper formatting for compound hashtags and how it can not only impact accessibility, but a brand's reputation as well.
Learn about the importance of descriptive linking and the proper etiquette to follow when designating how a link will open.
Learn about why writing in plain language is important and pick up so easy tips to follow to get better at writing in plain language.