Hashtags

Make sure to capitalize the first letter in each word of your multi-word hashtags. This method is sometimes referred to as Title Case, Pascal Case, and Camel Case.

The capital letters help a screen reader identify the separate words, allowing it to pronounce the hashtag correctly. This is one of the easiest accessibility best practices to follow. Camel Case formatting is easier for everyone to read, no matter the status of their vision, because it’s easier for our eyes to track.

Using Camel Case can also help you avoid embarrassing formatting mistakes or people misreading your hashtag. For example, without capital letters, the hashtag #superbowl could be read as #SuperBowl or the more amusing alternative, #SuperbOwl. The latter hashtag does in fact pop up every year during the Super Bowl specifically because of past formatting errors.

One of the most famous hashtag gaffes ever was #SusanAlbumParty in 2012, which was created to promote the album release of Scottish singer Susan Boyle.

If you’re not sure how your hashtag is going to be read by an assistive device or program, test it out first. Use the text-to-speech program on your phone to read some sample copy featuring your proposed hashtag before making a final decision on whether to use it.

BONUS TIP: Apply Camel Case formatting your Twitter handle to make it more accessible and easier to read! And you don’t need to come up with a completely new handle to make this change either. Twitter doesn’t register case adjustments as handle updates, so while your handle may look different after you’ve put it in Camel Case, it’s still technically the same in every way that counts with the platform. No matter the case, the URL should always navigate to the same account.

Additional Resources and Reading

Want to learn a little more about how things like hashtags, formatting, and different icons can impact your content? Check out the links below!

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