Accessible Image Scenarios

Below you will find some sample social media scenarios and images that could accompany them. An example image description is written for each visual based on the context of the given situation. Remember, writing image descriptions is a completely subjective exercise. It will vary from image to image, creator to creator, and scenario to scenario.

None of the sample posts are real and have been fictionalized for educational purposes. All images in the sample scenarios were sourced from the free stock photo site Pexels. They are appropriately credited and linked to the respective photographer's Pexels profile.

Scenario 01

One of your agency's clients is a luxury car dealer. They're releasing their latest line of sports vehicles and want to appeal to a young, hip crowd in their social media promotions through the use of edgy imagery.

View of a two-door sports car from behind. It's dramatically lit in a way that showcases the vehicle's slick design and matte black paint job while still casting the entire image in a dark, moody light. The only color in the image is the illuminated red brake lights of the car.

Image Description

View of a two-door sports car from behind. It's dramatically lit in a way that showcases the vehicle's slick design and matte black paint job while still casting the entire image in a dark, moody light. The only color in the image is the illuminated red brake lights of the car.

Photo by Albin Berlin →

Scenario 02

An Italian jeweler wants to refresh their social media presence in the hopes that consumers will think of their pieces as everyday accessories and not just jewelry you purchase and wear for special occasions. But they still want to make sure it's clear that their jewelry is luxe and not just something you'd find in the average department store.

Young woman laden with couture shopping bags looks upward as if contemplating her next purchase. She wears large sunglasses and a plush navy blue coat. Her fingers are adorned with several rings, diamond earrings dangle from her ears, and two pendant necklaces are layered along her collarbone.

Image Description

Young woman laden with couture shopping bags looks upward as if contemplating her next purchase. She wears large sunglasses and a plush navy blue coat. Her fingers are adorned with several rings, diamond earrings dangle from her ears, and two pendant necklaces are layered along her collarbone.

Photo by Andrea Piacquadio →

Scenario 03

You work as the Social Media Manager for a children's care facility that's getting ready to promote open registration for its summer sleep-away camps. The camps are very popular and typically see a lot of returning children every year as well as new kids enrolling.

Four small children in t-shirts and tank tops stand outside in a circle with their arms thrown around each other and excitedly embrace.

Image Description

Four small children in t-shirts and tank tops stand outside in a circle with their arms thrown around each other and excitedly embrace.

Photo by Archie Binamira →

Scenario 04

A culinary school is launching a series of special classes that will be led by guest chefs. The first class is all about the art of making perfect macarons.

Overhead view of a green bowl lined with pink tissue paper and filled with a dozen macarons in varying shades of pink, green, and brown.

Image Description

Overhead view of a green bowl lined with pink tissue paper and filled with a dozen macarons in varying shades of pink, green, and brown.

Photo by Brigitte Tohm →

Scenario 05

A men's fashion house is preparing to promote their spring line, but they want to go beyond the usual "light and bright" feel that most spring fashion photos have.

Young man reads a newspaper at a table outside a cafe window in the early evening. He wears a white oxford shirt with the sleeves rolled to his elbows, a dark cardigan casually draped around his shoulders, and a sleek leather-banded watch.

Image Description

Young man reads a newspaper at a table outside a cafe window in the early evening. He wears a white oxford shirt with the sleeves rolled to his elbows, a dark cardigan casually draped around his shoulders, and a sleek leather-banded watch.

Photo by Elijah O'Donnell →

Scenario 06

The local zoo recently celebrated the birth of a new macaque monkey and it's finally started venturing out into the main enclosure where park visitors can see it, so of course the zoo wants to share the news on social media and encourage people to keep an eye out for it.

Small golden baby monkey with large round eyes sits on a rock while munching on a stalk of celery.

Image Description

Small golden baby monkey with large round eyes sits on a rock while munching on a stalk of celery.

Photo by Jimmy Chan →

Scenario 07

You own a boutique wedding shop and you're getting ready to promote an upcoming sale. The sale will be for wedding accessories like veils, sashes, jewelry, and shoes, and you want to attract customers who have a taste for glitz and glam.

Close-up view of the torso of a woman in an embroidered wedding gown. She holds a pair of white high heels in her hands. The backs of the shoes are elaborately encrusted in sparkling crystal rhinestones in a variety of shapes and sizes.

Image Description

Close-up view of the torso of a woman in an embroidered wedding gown. She holds a pair of white high heels in her hands. The backs of the shoes are elaborately encrusted in sparkling crystal rhinestones in a variety of shapes and sizes.

Photo by Terje Sollie →

Scenario 08

A new restaurant is opening, and it will be offering Mexican cuisine. The owners want to start establishing their social media presence by sharing bright and colorful images of their dishes.

A plate featuring a single tortilla topped with wedges of tomatoes and avocados along with corn and a sprinkling of spices. A fork lies next to the food.

Image Description

A plate featuring a single tortilla topped with wedges of tomatoes and avocados along with corn and a sprinkling of spices. A fork lies next to the food.

Photo by BULBFISH →

Scenario 09

You manage the content and social media for a website that specializes in vegan cooking. National Taco Day is coming up, and you've been instructed to schedule a post about a vegan taco recipe that uses fresh ingredients.

A single gluten-free flour tortilla lying open on a plate. The tortilla is topped with slices of tomato and a whole ripe avocado cut into wedges as well as kernels of yellow corn, fresh herbs, and a sprinkling of seasoning.

Image Description

A single gluten-free flour tortilla lying open on a plate. The tortilla is topped with slices of tomato and a whole ripe avocado cut into wedges as well as kernels of yellow corn, fresh herbs, and a sprinkling of seasoning.

Photo by BULBFISH →

Scenario 10

A cruise line is now offering cruises that stop at destinations French Polynesia. They're launching a full digital campaign to accompany traditional marketing efforts and want to promote how beautiful the cruise stops are to potential passengers.

Two tan pool chairs sit on a white sand beach next to a crystal blue ocean. Beach cottages sit on stilts over the water and a tree-covered mountain peak is just beyond them in the distance. The sun shines brightly overhead and the sky is a brilliant blue.

Image Description

Two tan pool chairs sit on a white sand beach next to a crystal blue ocean. Beach cottages sit on stilts over the water and a tree-covered mountain peak is just beyond them in the distance. The sun shines brightly overhead and the sky is a brilliant blue.

Photo by Vincent Gerbouin →

Scenario 11

A wicked winter storm is forming in the north Atlantic, and the Weather Channel wants to warn citizens via social media that while the weather may look idyllic now, inclement and possibly life-threatening conditions are on the way.

A grass-covered mountain bathed in sunshine sits in front of rolling green hills and fields dotted with a variety of small white buildings. Beyond the mountain, fog and ominous clouds have begun to appear.

Image Description

A grass-covered mountain bathed in sunshine sits in front of rolling green hills and fields dotted with a variety of small white buildings including a red and white church. Beyond the mountain, fog and ominous clouds have begun to appear.

Photo by Rudolf Kirchner →

Scenario 12

Delta Airlines is promoting its flights to Iceland and wants to show off the beautiful landmarks the country has to offer through a series of posts on social media.

The Vík i Myrdal Church, a small white structure with a red roof and a single steeple, sits on a green hilltop in the distance overlooking a small town on a sunny day in Iceland. Beyond the church are idyllic green mountain peaks surrounded by fog.

Image Description

The Vík i Myrdal Church, a small white structure with a red roof and a single steeple, sits on a green hilltop in the distance overlooking a small town on a sunny day in Iceland. Beyond the church are idyllic green mountain peaks surrounded by fog.

Photo by Rudolf Kirchner →

Additional Resources and Reading

Want to learn a little more about alt text and image descriptions? Check out the links below!

Alt Text as Poetry
Alt Text as Poetry
Alt-Text.org
Hannah Kolbeck
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