It’s okay to use GIFs in social media content, but they should be chosen carefully. Accessible GIFs should:
- Stop playing after 5 seconds
- Offer users a way to pause the animation if it doesn’t stop after 5 seconds
- Have accurate image descriptions
- Not contain rapid blinking or flashing
- Have appropriate contrast between the background and any text
Inaccessible GIFs can negatively impact users with photosensitive epilepsy, ADHD, and anxiety.